Saturday, December 30, 2006

been there

I was driving down South Lamar in Austin today on my way to go somewhere trendy and upscale in Austin's thriving downtown social scene (!) when I saw one of the most desirable billboards I could imagine. I think it is going to be the only billboard that has ever actually positively influenced my consumerism and directed me towards, rather than away from, a product.

In this mega-image, there was an arm of a man reaching out from behind a shower curtain. And the object that he was reaching for? A Natural Light, always smooth. The caption on the billboard said 'been there'. I felt like I was home again.

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